Signature Group and Cookmix Company Limited Sign an MOU to Strengthen The Partnership
On 2nd Nov 2019, The Signature Group, Malaysia’s leading kitchen manufacturer and retailer of the Signature Kitchen brand signed a Memorandum of Understanding (MOU) with Cookmix Company Ltd., a company in Vietnam specializing in the supply and retail of kitchen appliances and household products with 30 showrooms from North to South of Vietnam. This collaboration is to strengthen the strategic partnership between both companies and work together to solidify their retail outreach in Vietnam.
Frico Lifestyle Centre at Vincom Tran Duy Hung
The MOU signing event was held during the Grand Opening of first Cookmix’s Signature Kitchen showroom, the Frico Lifestyle Centre at Vincom Tran Duy Hung in the presence of the key executives of both companies, including Signature’s Group Executive Director, Dato’ Chooi Yoey Sun and Retail Director, Mr Lau Kock Sang, and Bolter Group Chief Executive Officer, Mr Ng Boon Keat and Cookmix Director Ms Hoang Thi Nhu Y. The Grand Opening was also attended by Mr Suresh Kaliyana Sundram, the Minister Counsellor (Economy) from the Malaysian Embassy in Hanoi, local developers and distinguished guests.
First Cookmix’s Signature Kitchen Showroom
The MOU is expected to strengthen Signature Kitchen’s presence in Vietnam by leveraging Cookmix’s competitive standing in Vietnam’s retail market for kitchen appliances and retail expansion strategy for accelerated growth in an extensive network of 30 new showrooms at Frico Lifestyle Centres throughout Vietnam in the next 3 years.
“This MoU is in line with our plans for strategic growth in the ASEAN region,” said Dato’ Chooi, “We see Vietnam as a market with great potential. I feel this partnership is a great synergy between Signature and Cookmix, and we are excited to combine our kitchen expertise with Cookmix's premium quality appliances to create an integrated kitchen systems solution and cooking experience for our customers."
Under the MoU, Signature Kitchen will play an integral role as the exclusive kitchen cabinetry in all of Cookmix’s network of new showrooms which will feature its latest kitchen collection – the Signature Premium Series.
Besides Vietnam, Signature Kitchen currently has a strong presence with a capillary network of partners and dealers in major ASEAN countries including Thailand, Philippines, Indonesia, Cambodia, Brunei, Singapore, Sri Lanka, Pakistan, India, United Arab Emirates and the Maldives.
For more information or to view the latest in Signature Kitchen’s Premium Series at the Frico Lifestyle Centre at Vincom Tran Duy Hung; or call 18009210 for an exclusive appointment.
The Signature Group
The Signature Group has been producing high-quality European design kitchens since 1994 under its flagship brand, Signature Kitchen; bringing to the world the value of a brand synonymous with trusted quality, functionality, design and style. The Group was publicly listed on Bursa Malaysia Securities under Signature International Berhad in 2008, which marked a significant milestone for the growth of the company, and has since gained tremendous visibility and support from business partners and investors. Celebrating more than 25 years of developing and building a brand of trust and reliability, Signature is now the largest kitchen cabinet manufacturer and retailer in Malaysia with 24 showrooms nationwide and a strong presence in 15 countries, with a focus in ASEAN countries and throughout Asia in both retail and project segments.
Cookmix Company Limited
With more than 10 years of experience in the field of household goods, Cookmix is committed to bringing the most innovative products with the best technology and quality in the supply and retail of unique home appliances and household products that meet discerning tastes and lifestyles. Cookmix currently holds a nationwide distribution network under its ‘Frico Lifestyle Centres”, with 30 showrooms from North to South of Vietnam, and aspires to be a market leader in home appliances, focusing on three key elements: innovation, quality and creativity.