Signature Group & TAFI Group sign MOU for Strategic Collaboration to penetrate local project market
25 August 2021
The SIGNATURE Group, Malaysia’s leading kitchen manufacturer and retailer of the Signature Kitchen brand signed a Memorandum of Understanding (MOU) with TAFI INDUSTRIES BERHAD who is an investment holding company including several of its businesses involving in wood-base panel system home and office furniture as well as specializing in ergonomic and modernized designs for home and office furniture. This collaboration aims to strengthen the strategic partnership between both companies, where both companies will pool their respective expertise and join forces to penetrate into the project market. Signature will use its competitive advantages and expertise in the built-in kitchens and wardrobes segment to enrich TAFI Group’s products and services offerings to developers.
The MoU signing event on 25 August 2021 by the companies’ key executives, Mr KS Lau, Signature Group Project Business’s Chief Executive Officer and TAFI Group’s Non-Independent Non-Executive Chairman, Dato’ Sri Ong Chee Kean was witnessed by distinguished guests, including Dato’ Sri Azlan bin Azmi, Dato’ Sri Wong Sze Chien and Dato’ Sri Andrew Lim Eng Guan of TAFI Group, and Ms Lilian Chan, Managing Director of OMG Free Reno Sdn Bhd.
Chief Executive Officer, KS Lau said: “This MoU is in line with our plans for strategic growth in the project segment; and we are proud to establish a collaboration with TAFI that offers us the opportunity to bring our flagship Signature products and service experience to its upcoming property developments.”
“Since launching our first project in Malaysia in 1996, Signature has acquired in-depth understanding on customer’s needs and projects’ requirements; we are well versed with the complexity of coordinating kitchen projects of any size that involves multiple parties, and successfully completed projects that include prestigious and luxury properties in Malaysia as well as globally. We look forward to a long and successful business collaboration with TAFI - with Signature’s premium branding, the inclusion of our kitchen and wardrobe solutions will certainly increase the value and give a higher yield to TAFI’s property offerings,” he added.
Group Managing Director of TAFI, Dato’ Sri Azlan, said: “Signature has grown leaps and bounds in the kitchen and wardrobe fit-out for the property development sector over the years, and the need for having quality and premium branding for products in our properties is a natural progression for TAFI as we grow and expand our property development segment. We are confident that the Signature brand will add value to our developments.”
Signature has been a successful partner to developers, architects, interior designers and contractors for more than 26 years. Its project portfolio comprises projects of all sizes, both locally and worldwide. The Signature project division and its extensive network of partners both locally and overseas has proven capability in handling of multi-unit projects, from initial planning to excellent site management, and from customer handover to after sales service. The result is premium kitchens and wardrobe fit-outs of the highest standards, tailored to each project, increasing the value of properties and improving customers’ quality of life in a lasting way.
Jointly signing the MOU with TAFI Group was OMG Free Reno Sdn Bhd; in a strategic partnership where OMG will add value to homeowners with financial ability and flexibility for their property enhancements via OMG’s groundbreaking subscriber-based renovation platform for home furniture and renovation.
The Signature Group
The Signature Group has been producing high quality European design kitchens since 1994 under its flagship brand, Signature Kitchen; bringing to the world the value of a brand synonymous with trusted quality, functionality, design and style. The Group was publicly listed on Bursa Malaysia Securities under Signature International Berhad in 2008, which marked a significant milestone for the growth of the company, and has since gained tremendous visibility and support from business partners and investors.
Celebrating more than 26 years of developing and building a brand of trust and reliability, Signature is now the largest kitchen cabinet manufacturer and retailer in Malaysia with 24 showrooms nationwide and a strong presence in 15 countries, with a focus in both retail and project segments. Its flagship brand ‘Signature’ now encompasses a full range of built-in kitchen, wardrobe and home living furniture, strengthening its position as one-stop home living solutions provider for homeowners and project managers seeking trusted quality from a market leader, comprehensive service and a cohesive aesthetic for living spaces.
T.A. Furniture Industries Sdn. Bhd. (TA) is a subsidiary company of TAFI Industries Berhad. Since its early beginning in 1989, TA has been operating as a wood-base panel system office furniture manufacturer. TA initially concentrated on the local market and started to venture into the export market in 1992. TAFI Group was publicly listed on Bursa Malaysia Securities under TAFI Industries Berhad in 2005. TAFI Group also ventured into property development in year 2020 via its maiden mixed-development property development project at Habu, Cameron Highlands in the state of Pahang with estimated Gross Development Value of RM390 million.
TAFI Group’s furniture segment initially specialized in ergonomic and modernized designs of office furniture as well as providing quality and timely delivery of furniture to its customers. With the continuous efforts to improvise the office system designs, TAFI has successfully established itself as one of the pioneers in the manufacturing of wood-based panel system office furniture in Malaysia.
Leveraging on its extensive experience in office furniture, TAFI Group subsequently ventured into home furniture development specialising in wood-based panel system. TAFI’s home furniture includes products for living rooms, bedrooms and study rooms and they come in various sizes, shapes and designs along with specialized in OEM production for the local and global customers exclusively. TAFI’s furniture products are being exported to major target markets in USA, UK, Europe, Middle East and New Zealand.
Ms. May Soe Mah