Signature Kitchen Wins BrandLaureate Award
10th Feb 2015, Signature Kitchen was awarded The BrandLaureate Best Brands in Kitchen & Wardrobe Systems under the Product Branding Award 2014-2015 at The BrandLaureate 2015 Gala Dinner, organised by the Asia Pacific Brands Foundation (APBF). The BrandLaureate Product Branding Award is a category of award which is presented to brands that have stamped their mark in the industry and are market leaders.
Each year, the winners of The BrandLaureate Product Branding Award are evaluated and selected based on a 300-point selection criteria consisting of key points such as brand strategy, brand culture, integrated brand communications, brand equity and brand performance.
Commenting on winning the award, Signature Kitchen’s Sales Director, Mr KS Lau said “It is indeed a great start to a new year. We are honoured to receive the BrandLaureate Best Brands Award which is the one of the highest category of award presented by the Asia Pacific Brands Foundation. The award is indeed a testament of Signature Kitchen’s world-class product; and endorsed our position as the market leader in the kitchen cabinet and wardrobe industry in Malaysia. We attribute the award to our dedicated staff who have worked together to deliver our ‘service promised’ to our valued customers.
This is the second time that Signature Kitchen is receiving a BrandLaureate Award. In 2007, Signature Kitchen was awarded for Best Brands Consumers – Household Designs and Services. Receiving the higher award now reaffirms Signature Kitchen’s consistency in delivering the brand value to its customers.